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Civic Heraldry of the United Kingdom England LOUGHBOROUGH Incorporated into : 1974 Charnwood Origin/meaning : The arms are based upon those of the Hastings family, who have been more closely and historically connected with the town than any other: two members of the family having taken the title of Baron from the town of Loughborough. Charges from the arms of the families of Beaumont and Le de Spencer, formerly great landowners and Lords of the Manor of Loughborough, are incorporated. The Maunch and Bull's Head erased are symbolical of the Hastings family; the Fret and Escallops in the bend for Le de Spencer (a Crusader) and the crest is the lion for Beaumont with charges for Le de Spencer and Hastings. The motto "In veritate victoria," rendered "in truth lieth victory," was the motto of the former barons of Loughborough. Literature : Image and information provided by Laurence Jones.

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